- Philips introduces the 3D WOWzone for a fascinating, high-impact 3D experience
IFA Berlin, Germany – Philips is introducing the 3D WOWzone, a large 132-inch (335 cm) multi-screen 3D wall, designed to grab people’s attention with stunning 3D multimedia presentations. By creating a 'spell-binding' 3D experience, marketing professionals can use this eye catcher to increase brand and product awareness in larger public spaces at events, exhibitions, reception areas and theme parks.
The out-of-screen 3D effects fascinate viewers and holds their attention for longer than standard 2D images, thereby making 3D a valuable marketing tool. No glasses are needed to view the Philips 3D WOWzone and it gives marketeers an element of surprise that leaves their target audience with an amazing and entertaining 3D multimedia experience.
Philips WOWzone multi-screen 3D wall consists of nine 42-inch Philips 3D displays in a 3x3 display set-up. The viewers literally become part of the action in the huge immersive 3 x 2 meters 3D experience space: the WOWzone. The WOWzone creates a new breed of high-impact 3D multimedia presentations in a flexible configuration as one single large 3D display or by displaying dedicated content on the individual screens.
The 3D WOWzone is the latest addition to Philips professional 3D display range that is based on Philips WOWvx technology. A new generation of 3D content creation tools for WOWZone applications enables multimedia creators to express their creativity in true 3D on the WOWzone. What’s more, the fully automated dual mode allows the user to display 3D content as well as 2D high-definition content.
‘Brands need to be distinctive in their communications and marketeers need to use innovative tools that match their brand-identity,’ says Jos Swillens CEO of Philips 3D Solutions. ‘Philips WOWzone enables them to charm and enchant their customers and strengthen their positive brand attitude”.
Philips WOWzone is a complete end-to-end solution including 3D displays, mounting rig, media streamer computers, control software and dedicated 3D content creation tools. The WOWzone is available today on a project basis and will be commercially available from Q1 2008 onwards.
Philips will demonstrate the WOWzone 3D wall for the first time at the Philips booth in Hall 22 at the IFA 2007 in Berlin Germany from August 31st (August 30th for press) to September 5th.
Philips 3D WOWzone for an amazing 3D multimedia experience
Media inquiries please contact:Philips 3D Solutions
Hans Driessen
Tel.: +31 40 2746692
Mobile: +31 610610417
E-mail: hans.driessen@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.